Friday, February 3, 2012
McDonald's Golden Arches: Why Do They Impact Us So?
My question is, why does this symbol hold so much power? Granted, McDonald's has done a pretty good job of cramming the logo down our throats for decades now... no pun intended. I think it has something to do with the history of architecture.We have learned in class the Romans used the arch in their buildings, and were very fond of it's shape eventually using them wherever you could place one.
The arch is a hybrid in design. It is the idea of the scared circle and the groves of columns coming together to create a whole new shape. I think in this description lies the idea of why it is such a powerful logo those golden arches. They have taken two of the earliest forms of human thought and design and combined them together. We already know that these circles and columns in antiquity were a global thing. They were found throughout the globe. So they already were a symbol recognized by most. I believe that is why the arch was able to develop like it did, and also become such a simple, yet powerful logo for the McDonald's corporation.
all photos from www.wikipedia.org